BA (Hons) International Business

You’ll build a strong foundation in business management, marketing, finance, economics and human resource management before choosing to specialise in either the Business or Marketing pathway. Throughout the course, you’ll explore how organisations respond to global challenges, changing markets and emerging technologies while developing the analytical and professional skills valued by employers.

Delivered through a blend of online and on-campus learning, the course combines academic study with practical business learning to prepare you for a wide range of careers or postgraduate study.

During the course, you’ll:

• Develop a broad understanding of international business and global markets
• Build knowledge of business management, marketing, finance, economics and human resource management
• Explore responsible business practices and organisational decision-making
• Develop analytical, research and problem-solving skills using real business scenarios
• Strengthen your communication, teamwork and leadership skills
• Choose a Business or Marketing pathway to match your interests and career goals

The course also helps you develop transferable skills including communication, teamwork, critical thinking, leadership and digital literacy. These skills can support careers across a wide range of business sectors or progression to postgraduate study.