BSc (Hons) Business and Marketing

Our Business and Marketing degree provides a comprehensive foundation in business principles while honing your skills in key marketing areas such as digital marketing, consumer behavior, and branding. You’ll gain practical experience in business finance, human resources, and marketing communications, helping you discover your ideal career path.

In today's highly competitive industries, organisations heavily rely on skilled marketers to thrive. With this degree, we aim to equip you with a comprehensive understanding of the strategies and techniques that drive success in the dynamic and ever-evolving business world. This degree will provide a comprehensive study of various key areas of branding, brand management, market research methods, consumer behaviour and digital marketing.

Our lecturers are experts in their fields and all have solid hands-on industry experience. you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. These are just a few examples of the diverse subjects covered in our Business and Marketing degree. By providing a comprehensive study in these areas and more, we aim to equip our students with the knowledge and skills necessary to excel in the dynamic and competitive career field of business and marketing.

With key modules in Digital Marketing, Consumer Behaviour and Branding the course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism.