Bachelor's Degree
Business Skills for the Workplace (CertHE)
If you’re looking to develop your business skills and build a strong foundation for y...
Bachelor's Degree
Undergraduate
BSc (Hons) Digital Marketing and Management
Prepare to become a future-focused marketing leader, equipped to navigate the complexities of a fast-moving digital landscape.
For all other enquiries, please call us on 02039623456 or email: info@fbaukltd.com
Course Overview
You’ll gain hands-on experience with core digital marketing tools like SEO, analytics, campaign management, and customer relationship management (CRM) systems, as well as learn how AI is shaping smarter, faster, and ethically responsible marketing strategies.
Develop essential skills in leadership, project coordination, and cross-cultural communication to position yourself as a well-rounded, industry-ready professional.
Course Modules
Year 1
- Academic and Professional Skills
- Sustainable Business in the Contemporary Environment
- Marketing and the Digital Context
- Business Finance
Year 2
- Managing Human Resources
- Sustainability in Career Development
- Digital Regulation and Compliance
- Digital Communications
- Social Media and Content Marketing
- AI Marketing
- Data Analytics and CRM
Year 3
- Executing Business Strategy
- Understanding Digital Audiences and Consumer Behaviour
- Digital Campaigns
- Undergraduate Major Project (Leadership in Practice)
Career and Progression
Graduates of the BSc Digital Marketing and Management are well-equipped for a variety of roles across the digital marketing sector.
Throughout your studies, you’ll have access to tailored support from our Employability Service, designed to help you prepare for your future career. This includes workshops on CV writing, interview techniques, and career planning, as well as guest talks from industry professionals.
Many graduates go on to become Digital Marketing Executive/ Officer, Digital Marketing Account Manager, Digital and Social Media Executive or Digital Marketing Analyst.
Frequently Asked Questions
Bachelor's Degree
Bachelor's Degree
CertHE Business Skills
This course equips you with the essential professional, and digital skills needed for succ...
Bachelor's Degree
BA Business Management
This course is an ideal insight into the fast-moving world of business today. It has been...