Master's Degree
MSc International Marketing
Improve your employability skills and knowledge of business and marketing, while studying...
Master's Degree
Postgraduate
MBA with Digital Marketing
MBA Digital Marketing is designed for graduates and professionals who want to develop strategic management expertise alongside specialist knowledge of digital marketing.
For all other enquiries, please call us on 02039623456 or email: info@fbaukltd.com
Course Overview
The course combines core business and leadership principles with an understanding of digital marketing strategy, customer engagement and the evolving digital landscape. You’ll explore how organisations use digital technologies, marketing insights and data to build brands, connect with customers and achieve business objectives.
During the course, you will:
- Build a strong understanding of strategic management and leadership
- Develop knowledge of digital marketing strategy and contemporary marketing practice
- Explore how organisations use digital channels to engage customers and drive business growth
- Strengthen your analytical, communication and decision-making skills
- Apply management theory to real-world business challenges through case studies and collaborative learning
- Complete a strategic business project or a professional practice project linked to a real business issue
Course Modules
- Fundamentals of Senior Management 40 credits
Examine the key functions of modern organisations and develop an integrated understanding of leadership, strategy, finance, marketing, operations and people management. - The Strategic Manager 20 credits
Consider how organisations develop and implement strategy, respond to changing business environments and create sustainable competitive advantage. - Professional Management and Research Skills 20 credits
Build the research, communication and professional skills needed to investigate business challenges and support evidence-based management decisions.
Digital marketing pathway modules
- Theoretical Perspectives in Digital Marketing 20 credits
Consider the theories and frameworks that shape digital marketing, consumer behaviour and the effective use of digital technologies in contemporary business. - Digital Marketing Strategies 20 credits
Examine how organisations develop and implement digital marketing strategies to engage audiences, achieve business objectives and respond to changing market conditions.
Final project
You’ll complete one of the following 60-credit modules.
- Strategic Business Project 60 credits
Investigate a significant business issue by applying research, strategic analysis and management knowledge to develop practical recommendations. - Developing Professional Practice 60 credits
Work on an industry-focused project that enables you to apply management theory and specialist knowledge within a professional business environment.
Career and Progression
MBA Digital Marketing is designed to develop the strategic management, digital marketing and leadership skills that are valued across a wide range of industries.
Throughout the course, you’ll strengthen your ability to develop marketing strategies, analyse customer insights, evaluate digital performance and make informed business decisions in fast-changing digital environments.
The knowledge and skills developed during the programme may be relevant to roles in:
- Digital marketing
- Brand management
- Marketing strategy
- Content marketing
- Social media management
- Digital communications
- Customer experience
- Marketing consultancy
- Business development
Frequently Asked Questions
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