BA (Hons) Hospitality and Event Management

Year 1:

In Year 1, you’ll develop a strong understanding of the hospitality and events industry while building the practical, digital and professional skills needed for future success. You’ll explore how hospitality organisations operate, how guest experiences are created and how technology, consumer behaviour and changing trends are transforming the sector. Through practical projects, digital activities and real-world industry challenges, you’ll begin developing the knowledge, confidence and professional identity needed to progress within the global hospitality and events industry. 

The Contemporary Hospitality Landscape 
Explore the scale and impact of the modern hospitality industry and understand how global trends, consumer expectations and external influences shape the sector. You’ll examine the social, cultural, economic and technological forces transforming hospitality, while developing an understanding of how organisations operate, innovate and create new opportunities in a changing experience economy. 

Hospitality Marketing and Digital Engagement 
Develop the skills needed to create effective digital marketing strategies within hospitality and events. You’ll explore customer journeys, digital campaigns, analytics, SEO and online engagement while learning how organisations use technology and data to connect with customers, build brand experiences and make informed marketing decisions. 

Smart Service Operations and the Guest Experience 
Discover how exceptional hospitality experiences are designed and delivered. You’ll explore service operations, consumer behaviour and service design while learning how to analyse guest journeys, improve operational processes and create meaningful experiences that enhance satisfaction, loyalty and long-term engagement. 

Mastering Professional Identity and Communication 
Build the professional skills needed to succeed in the hospitality and events industry. You’ll develop your communication, networking and personal branding skills while creating a professional identity, digital presence and personal development plan that prepares you for future study, employment and leadership opportunities.

Year 2:

In Year 2, you’ll build on your industry knowledge while developing the strategic, analytical and leadership skills needed to manage complex hospitality and event environments. You’ll explore how organisations make informed decisions, lead people, manage resources and create innovative experiences in an increasingly competitive and digital industry. Through simulations, practical projects and real-world challenges, you’ll strengthen your ability to apply theory to professional hospitality and event management scenarios. 

Finance for Hospitality Leaders 
Develop the financial knowledge and confidence needed to make effective decisions as a future hospitality manager. You’ll explore budgeting, financial analysis, business performance and profitability while learning how financial information supports strategic decision-making, competitiveness and long-term sustainability within hospitality organisations. 

Leadership and Resilience 
Develop the leadership skills needed to succeed in a fast-changing hospitality industry. You’ll explore contemporary leadership approaches, emotional intelligence and resilience while learning how to lead diverse teams, respond to challenges and support organisational performance through effective people management.
 
Hospitality Business Decision Making 
Experience the challenges of managing a modern hospitality organisation through a digitally enabled business simulation. You’ll develop strategic decision-making skills by analysing finance, operations, marketing and human resource challenges while working collaboratively to create solutions that improve performance and drive business success. 

Creative Event Management 
Explore how innovative ideas are transformed into memorable event experiences. You’ll develop creative concepts, design audience-focused experiences and apply practical event management skills to plan, deliver and evaluate live events while understanding how events create value within the wider experience economy.

Year 3:
Lead innovation and shape the future of hospitality and events 

In your final year, you’ll bring together everything you’ve learned to tackle complex hospitality and event management challenges while developing the leadership, innovation and strategic thinking needed for future success. You’ll explore how organisations create sustainable operations, maximise commercial performance and adapt to a rapidly changing industry through technology, entrepreneurship and experience-led innovation. Through live projects, applied research and industry-focused challenges, you’ll develop the confidence and expertise to lead within the global hospitality and events sector. 

Sustainable Hospitality Operations 
Develop the operational knowledge needed to manage successful and responsible hospitality organisations. You’ll explore how key departments including food and beverage, front office, housekeeping and facilities work together to deliver exceptional guest experiences. You’ll examine sustainability, service quality, health and safety and operational improvement while learning how managers balance efficiency, profitability and responsible resource management. 

Revenue Management and Distribution 
Develop the analytical skills needed to drive commercial performance in modern hospitality organisations. You’ll explore pricing strategies, demand analysis, customer behaviour and distribution channels while using data-driven approaches to make informed decisions that optimise revenue, competitiveness and business growth. 

The Future of Work 
Explore how technology, AI, sustainability and social change are transforming the future of hospitality and employment. You’ll examine emerging trends, new business models and evolving career opportunities while developing the adaptability, confidence and professional skills needed to thrive in a changing global industry. 

Hospitality Live Project 
Apply your knowledge and skills to a real-world hospitality challenge through an independent research and consultancy-style project. You’ll investigate contemporary issues, opportunities or innovations within the hospitality sector, developing evidence-based solutions while demonstrating your ability to think critically, conduct research and deliver professional recommendations.